Source Interlink Media, LLC (SIM) announced today that HOT ROD, one of the most iconic automotive brands in the world, is partnering with Walmart to host a series of pre-HOT ROD Power Tour events in five cities along the HOT ROD Power Tour route, which runs from Detroit, Mich. to Arlington, Texas.
Each event will feature a show-like setting with local hot rod enthusiasts displaying their cars in a specified portion of the Walmart parking lot. Attendees will have the opportunity to have their photo taken with a HOT ROD branded car, and event staff will be on hand to distribute a tour “Survival Guide” which features preferred products that the participants will need while on the HOT ROD Power Tour. Event participants can retrieve their free commemorative photo and purchase the items listed on the survival guide such as bottled water, snacks, sunscreen, camp chairs, car care products, and of course HOT ROD magazine at Walmart. Pepsi and Frito Lay will also be in attendance to provide giveaways and coupons.
These exciting events will take place as follows:
June 1 – Walmart located at 30729 Lyon Center Drive East, New Hudson, Mich. (11:00 a.m. – 2:00 p.m.)
June 4 – Walmart located at 2610 N Prospect Ave, Champaign, Ill. (8:30 a.m. – 11:30 a.m.)
June 5 – Walmart located at 1040 Collinsville Crossing Blvd, Collinsville, Ill. (8:30 a.m. – 11:30 a.m.)
June 6 – Walmart located at 2415 N Main Street, Miami, Okla. (8:30 a.m. – 11:30 a.m.)
June 7 –Walmart located at 111 N Perkins Rd, Stillwater, Okla. (8:30 a.m. – 11:30 a.m.)
Chevrolet Performance will present the 18th annual HOT ROD Power Tour June 2-8, 2012, in a total of seven host cities. The epic weeklong tour features more than 4,700 of the finest performance machines in the world, welcoming upwards of 75,000 spectators along the 1,400-mile route.
The HOT ROD Power Tour is an ideal example of the bigger-than-ever ambitions for HOT ROD. HOT ROD magazine was founded in January 1948 and is the oldest and largest performance car magazine today. Knowing that it is the trusted source of all things performance automotive, Source Interlink Media has made a significant investment in improving all the HOT ROD products over the next year, most notably with the revitalized print magazine that will launch with the September 2012 issue, on sale July 10. The magazine will have a 50% increase in editorial pages and an all-new design presentation, both of which support a complete reinvention of the content.
As HOT ROD builds up to its 65th anniversary in 2013, the editorial staff is pushing the envelope to reinvigorate readers by providing content that makes them say, “I can’t believe they did that!”
HOT ROD recently launched an all-new website, HOTROD.com, on May 1. This re-launch is just the first part of creating HOT ROD’s new identity and emphasizes its focus on multimedia content delivery with brand extensions that include HOTROD.com, a mobile version of HOTROD.com, the “HOT ROD Then & Now” App for iPad, HOT ROD Live Radio, and HOT ROD TV, the oldest automotive show on the air and the one that started the genre, on Speed.
For more information, follow us at www.hotrod.com. Facebook: facebook.com/hotrodmag, Twitter: twitter.com/hotrodmagazine or by calling (877) 413-6515. For hotel info, visit PowerTourHotels.com.