Fairfield County Concours d’Elegance celebrates Pontiac – An American Icon
• Famed American brand changed the way Americans looked at cars
• Demise of the brand “a sad day for American car enthusiasts” (Bill Scheffler)
• Star Chief, Bonneville, GTO, Firebird, Trans Am – nameplates for generations
• Looking for America’s oldest Pontiac as well as the oldest Pontiac still with its original owner
• Free road transport courtesy of Fed Ex Auto Transport
• Complimentary First Class air travel for two courtesy of United Airlines
• Complimentary accommodation for two courtesy of Mandarin Oriental Hotel, New York City

As we go to press with this release, General Motors is in bankruptcy, and the turmoils of the worldwide automotive industry are set to cost the disappearance of yet another legendary American nameplate: Pontiac. As part of the bankruptcy arrangements made by GM, the Pontiac brand will cease to exist at the end of 2010. Dealers have been informed and contracts will be cancelled throughout the summer. Pontiac, which was named after an Indian tribal chief, emerged in 1926 as the “companion marque” to the Oakland brand. In Pontiac’s 83 years of existence, it produced many cars that captured the imagination of American mainstream drivers. Famous for its “Wide-Track design” in the late 50s, the Pontiac models were often advertised for their “excitement.” Legendary models like the ‘60s GTOs, which started the muscle car race, as well as the various Firebird and Trans Am models, remain favorites with American car collectors. In recent months, Pontiac had first been scheduled to be reduced to a “niche brand,” while in the latest chapter of the bankruptcy arrangements the brand will be phased out altogether by the end of 2010. “We are saddened to learn of the demise of an American icon,” says Chairman and Founder of the Fairfield County Concours d’Elegance, Bill Scheffler. “But rather than look at it passively, we have decided to address the significance of this event for the American car enthusiast by bringing together a unique collection of Pontiac automobiles, among them America’s oldest Pontiac as well as the oldest Pontiac still with its original owner.”
Throughout the summer, the event will try to locate owners of the most significant Pontiac models from 1926 to today, and will assemble a special exhibit honoring the Pontiac brand. The dedicated Pontiac car clubs are also invited to participate in this most important gathering of significant Pontiac models and contact the event at clubs@fairfieldcountyconcours.com.