Granted, there is a purpose to be found with this thing, but what is it for you? I once owned a truck and realized I never needed it. When I did need it, I actually needed a legitimate truck to two things or haul a lot of junk. My little Chevy Colorado wouldn't cut the mustard.
I don't see how this truck would be any different for me since I fin it to be too nice to damage the bed on. Some might cry out that you can install a bed liner or spray liner. Well, anyone who has ever used a truck knows that you abuse it when you do. It's close to impossible to keep a truck in respectable condition if you use it to haul things.
What would you use it for?